Marketing · 21 calculators
Marketing calculators
Paid ads ROAS, SEO content ROI, webinar break-even, email monetization, referral program math — real returns, not vanity metrics.
Start here
The 6 most-used in marketing
All marketing calculators
15 more in this category
Email campaign breakeven
List size × open × click × convert — does the campaign actually profit after production cost?
Influencer partnership ROI
Creator fee + gifted product vs reach × engagement × conversion — what a post is really worth.
Podcast sponsorship CPM
Effective CPM by slot type (pre/mid/post-roll) with conversion math — real cost per engaged listener.
Affiliate commission rate tester
What commission rate you can pay after margin + network fee — per-order and monthly net profit.
Referral program ROI + viral coefficient
Double-sided referral math with viral coefficient (K) — when your program is self-sustaining growth.
Brand vs performance budget split
Binet & Field 60/40 — stage-appropriate brand allocation with lift modeling on performance ROAS.
Webinar ROI calculator
Full webinar funnel (registrant → attendee → buyer) with breakeven sales and cost per sale.
SEO content ROI projection
Project 24-month NPV of an SEO content investment — content cost, ranking timeline, monthly traffic at maturity, conversion rate, and AOV.
Podcast ad CPA calculator
Compute the cost per acquisition (CPA) on a podcast sponsorship buy — listener count, CPM, episode count, and conversion rate.
Influencer marketing ROAS calculator
Compute return on ad spend (ROAS) for an influencer campaign — followers, engagement rate, click-through to site, conversion, AOV.
Conference booth ROI calculator
Compute ROI on a trade show booth investment — booth + travel + staff cost vs leads captured + qualified pipeline + closed deals.
Ad campaign CAC vs LTV target
Quickly check if a paid ad campaign's CAC stays below a healthy ratio of customer LTV — using channel CPC, conversion rates, and LTV.
Video ad CPV vs CPA calculator
Convert video ad cost-per-view (CPV) to cost-per-acquisition (CPA) — through view-completion, click-through, landing-page conversion.
Free trial conversion economics
Project SaaS free-trial economics — sign-ups, activation, trial-to-paid conversion, and CAC payback for trial-led GTM.
Blog vs paid channel mix
Compare CAC and 36-month NPV of organic content marketing vs paid acquisition spend at the same total marketing budget.
FAQ
marketing questions, answered
Q1.What ROAS makes a paid channel profitable?
Break-even ROAS = 1 / gross margin. A 70% margin business needs ROAS above 1.43; a 30% margin business needs ROAS above 3.33. The calculator runs the break-even and the actual contribution after agency fees, creative production, and platform overhead. Don't use 'ROAS > 1' as the bar — that ignores margin entirely.
Q2.How long until SEO content pays back?
The calculator models content investment (hours × rate) against expected organic traffic at 6/12/24 months × conversion rate × LTV. Most B2B content compounds visibly at 9-18 months and breaks even at 12-24. The leverage is duration: a piece that ranks for 3+ years has fundamentally different economics than paid acquisition.
Q3.What's the right email-list-monetization model?
$/subscriber/year × subscriber count, with $/subscriber typically $0.50-3 for content, $5-20 for affiliate-heavy, $50+ for direct-product newsletters. The calculator runs both sides — what your list is currently worth vs what comparable lists in your niche fetch — so you can spot whether the issue is list size or monetization yield.
Q4.How does a referral program payback work?
Payback = referrer reward + referred discount / (referred customer LTV × gross margin). The calculator handles two-sided rewards (giver + getter), churn-adjusted LTV, and the viral coefficient (referred customers who go on to refer). A 1.0+ viral coefficient is the dream — sustainable organic growth — but most programs land at 0.3-0.7 and still pay back in 6-12 months.
Other categories